QUESTION 11 - HOW HAS YOUR BLOG AFFECTED YOUR RELATIONSHIP WITH YOUR AUDIENCE?

The following quotes from the responses to this open question summarize the majority of the responses.

"Too early to tell."

"We have to be upfront and honest with them. The communication now is personal."

"Better understanding of the customer to make more accurate decisions in feature design."

"It has made us much more accessible, in my opinion. Generally, everyday customers were previously only exposed to marketers and evangelists and had limited interaction with rest of the company. The blog allows anyone the ability to say anything to our customer base."

"It's been very positive. The negative aspect lies mainly in the fact that customers expect me to blog and if I don't blog for a while, they send me a mail to ask if I'm dead! ;-)"

"Gives them a way to interact with our brand. They can now participate vs. just passive reading."

"Defined it. People will quickly open up with you about what they really think online in ways that could only happen in person after years of relationship building."