QUESTION 16 - HAS YOUR BLOG HELPED YOUR OTHER MARKETING COMMUNICATIONS EFFORTS? HOW AND WHY?

The following quotes from the responses to this open question summarize the majority of the responses.

"Drive traffic to web site; increased search engine ranking; put us in touch with opinion leaders; generated buzz."

"We have not formally linked our blogging efforts with marketing efforts and at the current time there's no intent to do so."
"The ability to write rough drafts of ideas and share them with other bloggers allows me to incorporate their input in creating the much stronger final product."

"We have received positive PR as a result of launching it and we are getting noticed in areas where we were not before."

"It's provided some content we are able to re-purpose. We have sought consumer opinion which, very recently, helped us find an official spokesperson for our product. One blog supported a marketing/promotions effort in a substantial way--but it was entirely accidental."

"It's definitely increased traffic to my main website. I'm interested in testing its ability to drive readers to speaking events and/or to e-newsletter subscriptions."

"I now write more blog-like and it's made writing flyers different and better."

"Yes, dropped my newsletter. Referring prospects and clients to the blog for information."

"Too early to tell."