Corporate Blogging Survey 2005 – Click to return to main blogging survey results page.
 
ANALYSIS & COMMENTARY OF THE SURVEY RESULTS <<Back Next>>
 
 

QUESTION 17 - HAVE YOU SEEN DIFFERENT RESULTS FROM YOUR BLOG THAN YOU ORIGINALLY EXPECTED?

The following quotes from the responses to this open question summarize the majority of the responses.

"Not as many comments as I thought."

"Being interviewed by the newspaper was unexpected."

"Yes, connected with experts from the field that I did not expect."

"Increased sales surprisingly."

"I didn't anticipate its power to attract traffic. I've accidentally stumbled on keywords that pull in readers from Google and other engines."

"More impact from Google and Yahoo; much faster search engine indexing and in prime keyword territory - I've got some #2 and #3 spots for popular terms in my niches via the blog."

"No. It's about what I expected."

"Yes. Blog has become a 'brand' unto itself. Opened doors to multiple opportunities that had never anticipated such as speaking engagements and new clients. Highlight in a book about blogs."

 


Executive Summary
Survey & Case Studies Overview
Crossing the Corporate Blogging Cultural Divide
Analysis & Commentary of the Survey Results
Blog Case Studies
Lesson Learned - How to Build a Successful Blog
Author Bios
About Backbone Media Inc.