QUESTION 1 - HOW MUCH TIME PASSED BETWEEN THE TIME WHEN YOUR COMPANY'S MANAGEMENT TEAM FIRST CONSIDERED THE IDEA OF STARTING A BLOG AND WHEN IT WENT LIVE TO THE PUBLIC?

A majority of the 97 survey respondents, 51% took less than 1-2 months to start the process of thinking of launching a blog and actually launching the blog. Ten bloggers or 10% of the respondents took over seven months between the time they first considered the idea of starting a blog and when the blog actually went live. 23% of the respondents had not launched a blog yet, if a respondent selected this option the survey respondent was diverted to another survey for non-bloggers.