QUESTION 3 - WE WANT TO UNDERSTAND THE MAJOR PRIORITIES IN STARTING A CORPORATE BLOG. BEFORE LAUNCHING YOUR CORPORATE BLOG, WHAT ROLE DID THE FOLLOWING CONSIDERATIONS PLAY IN YOUR COMPANY'S DECISION TO START ITS CORPORATE BLOG? PLEASE RATE EACH OF THE FOLLOWING CATEGORIES ACCORDING TO THE SCALE AT THE TOP OF THE QUESTION.

'Another way to publish content and ideas', 'Thought leadership', and 'Build a community' were the top three priorities for bloggers starting a blog. While 'Crisis communications', 'Customer registrations' , and 'Respond to negative comments' were the bottom three priorities in starting a blog. It appears the chief priorities of bloggers are publishing ideas and building a community. These priorities had a higher priority than 'Increasing sales' or 'Boost search engine positions', and 'Increasing link popularity'.

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