Corporate Blogging Survey 2005 – Click to return to main blogging survey results page.
 
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SPECIAL THANKS TO PEOPLE WHO PARTICIPATED IN THE BLOGGING SURVEY and CASE STUDIES

Backbone Media would like to thank all of those people who took the time to
participate in the Backbone Media Corporate blogging survey. We greatly
appreciate your contribution. Special thanks to Mike Chambers from Macromedia, Bill Higgins from IBM, George Pulikkathara from Microsoft, Gene Peterson formaly from Maytag Skybox, Mark Berger from Annie's Homegrown, and the folks at iUpload.

Here is a list of some of the participants of the survey, to give you an idea of the variety of companies that took the survey. These are the companies who have given us permission to identify that someone from that company took the survey. (We wouldn't release any of that info without permission!)

Annie's Homegrown -- maker of organic and all-natural Mac n'Cheese, Pasta and Snacks.

APQC -- an internationally recognized non profit organization, providing expertise in benchmarking and best practices research

BlogSavant -- one of the world's first blog consulting companies with a live blog consultant.

Bloomberg Marketing -- an Atlanta-based strategic marketing consultancy

Breukelman Kubista

Group -- a full service marketing agency located in Sioux Falls, South Dakota.

Chicago Transit Authority -- CTA serves Chicago and 40 suburbs with its extensive train lines and bus routes

Conference Calls Unlimited -- Feature-rich web conferencing at discount prices.

Digital Grit -- a full-service interactive marketing firm headquartered in Boonton, New Jersey.

Educational Directories Unlimited, Inc. -- follow the stories of three college students as they blog their experiences overseas.

emm-ess consultants -- communications and PR news

Estate Legacy Vaults -- Helping people take care of the business of their lives more easily and securely.

Gourmet Station -- a trusted source for unique gourmet gifts.

IBM -- the largest and most advanced source of information technology, hardware, software and services anywhere.

Indium -- supplier of electronics assembly materials, including solder pastes, solder preforms, fluxes, Pb-Free solder alloys, underfill materials, die-attach materials, and more.

International Association of Business Communicators -- the premier international knowledge network for professionals engaged in strategic business communication management.

Kranz Communications -- a Boston copywriter for direct marketing copywriting and other copy writing services.

Marqui -- Communication Management Suite (cms) for content management.

MaxPPS -- a world leader in the design and deployment of maximum level physical protection systems.

Mississippi Hospital Association -- a statewide trade organization that assists member hospitals in effectively serving the health care needs of Mississippi through advocacy, representation, information, education and services.

MS Interactive -- the worldwide standard technology for collecting data from groups.

Pheedo -- creates tools that enable individuals, organizations and corporations to promote, analyze, and optimize their weblogs and content feeds with simple, yet robust software and services.

The Presentation Business -- help for making speeches, public speaking and presentations.

Quest@Kingsway -- a group of Christians in Seffner, FL who are trying to figure out what real spirituality looks like in a modern context.

Quorum PR -- a public relations agency based in Italy.

Radiant Marketing Group -- a business blog consulting and internet marketing boutique based in Tupelo, Mississippi.

Salesforce.com -- affordable hosted CRM solutions for enterprise, mid-market, and small business companies.

Security Awareness -- Security Awareness for Ma, Pa and the Corporate Clueless. The Security Awareness Blog gives computer security tips and tricks to government, corporations and home users.

Strategic Marketing -- for a Marketing Strategy with SEO (Selling Effectiveness Optimization) for Manufacturing and Service companies

Sun Microsystems-- A blog by Identity Management, LDAP and Information Security architect, Rohan Pinto. is not only a Corporate Blogger but also runs his own blogs @ www.ldapguru.org/modules/weblog and blog.rohanpinto.com.

Tulip Computers -- Located in Hertogenbosch, Netherlands, Tulip makes high-end Intel based workstations.

Versant Solutions -- strategic solutions in branding and marketing.

Vertora, Inc. -- building remarkable brands.

Voce Communications -- a strategic communications consultancy providing award-winning communications counsel to leading corporations in technology, consumer, and financial services markets.

 


Executive Summary
Survey & Case Studies Overview
Crossing the Corporate Blogging Cultural Divide
Analysis & Commentary of the Survey Results
Case Studies
Lesson Learned - How to Build a Successful Blog
Author Bios
About Backbone Media Inc.