QUESTION 5 - MOST COMPANIES WHO CONSIDER DOING A CORPORATE BLOG UNDERSTAND THAT THERE ARE POTENTIAL GAINS FOR DOING A BLOG BUT THERE ARE ALSO POTENTIAL RISKS AND COSTS. PLEASE RATE THE FOLLOWING ISSUES IN TERMS OF THEIR STRENGTH AS ROADBLOCKS TO STARTING YOUR BLOG.

'Costs in terms of man hours' was seen as the biggest potential roadblock to starting a blog. This makes sense, its in the nature of blogs the requirement to post a lot of comments, that it requires a lot of discipline to post comments on a regular basis. It is therefore important to develop good solid content strategies before starting a blog. Conducting interviews, reading other blogs, surveying your audience and employees on a regular basis, keeping current on industry trends are all strategies for developing content. 'Legal liability' was the next most important factor, thinking about and seeking advice from colleagues or industry bloggers will help to mitigate any posts that might cause liability. Many companies are now developing corporate blogging policies based on blogger experience and legal advice. Reviewing other company blogging policies can help you to develop your own policy.

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