QUESTION 6 - NOW THAT THAT YOU HAVE BEEN BLOGGING FOR A WHILE, WHAT ROLE DO THE FOLLOWING CONSIDERATIONS PLAY IN YOUR CURRENT STRATEGY? PLEASE RATE EACH CATEGORY'S LEVEL OF IMPORTANCE.

'Thought leadership and or idea sharing' was the most important factor with a respondent average of 4.46. We can also state that the response was overwhelming as the spread between this factor and the next most important consideration was wide as the next factor was 3.21. 'Customer service and or product feedback' and 'search engine marketing and or linking' were equally weighted in second position.

(Click for table)