Corporate Blogging Survey 2005 – Click to return to main blogging survey results page.
 
ANALYSIS & COMMENTARY OF THE SURVEY RESULTS <<Back Next>>
 
 

QUESTION 7 - HOW QUICKLY DID YOU SEE RESULTS FROM YOUR BLOG ON THE FOLLOWING FACTORS?

The first table for question 7 is sorted by the respondents average for all of the factors.

'Another way to publish content and ideas' is the most important factor where bloggers saw results quickly. 'RSS syndication' was second and 'A way to get information quickly to customers' was third. 'Help you to handle crisis communications' and 'Getting interview requests from journalists' were at the bottom of the table, largely because many bloggers had received no results for these factors. What was interesting about the results was that bloggers received results more quickly on the search engine marketing factors 'Increase link popularity' and 'Boost search engine positions' than bloggers received on 'Increasing sales'.

(Click for table)


Executive Summary
Survey & Case Studies Overview
Crossing the Corporate Blogging Cultural Divide
Analysis & Commentary of the Survey Results
Blog Case Studies
Lesson Learned - How to Build a Successful Blog
Author Bios
About Backbone Media Inc.