QUESTION 15 - HOW DOES YOUR BLOG FIT INTO YOUR ENTIRE MARKETING COMMUNICATIONS PLAN?

The following quotes from the responses to this open question summarize the majority of the responses.

"Our brand upscale and multi-dimensional. We project the brand image through many roads and the blog gives us even more dimension."

"Boosts our Search Marketing. Also drives conversions as we have links to conversion points in blog template. Also assists in branding and PR as it gives our 'brains' a forum to show off, establishes us as the smart guys in our industry."

"We are building a strategy. It is not defined yet. It is in the experimental and evangelization stage."

"Small but important part."

"While traditional press releases seems to reach to the media better, mirroring those releases on the weblog seems to let us reach consumers better."

"It's one tool in the toolbox."

"It is a major part of it; everyone in the company part of the marketing 'team'. Every post on my blog either directly or indirectly markets the company."

"The blog is a key component - we are using it to build a community of interest on RSS, etc - the people that participate are journalists, analysts, thought leaders, customers, partners, etc. Its for relationship building long term."