QUESTION 10 - WHAT ADVANTAGES IN TERMS OF WORKING WITH YOUR CUSTOMERS, VENDORS, WORK COLLEAGUES AND JOURNALISTS DOES YOUR BLOG GIVE YOU?

The following quotes from the responses to this open question summarize the majority of the responses.

"I've made contacts with people I would never have met. The blog opens new opportunities."

"It significantly increases our credibility by demonstrating the quality of our thoughts."

"We have built a community of people who are interested in our products and what we have to say about them."

"Blogs are flexible enough to allow a dialogue, a conversation, a sharing of ideas, the revelation of the parties true insights and resources without corporate filtering. That, and only that, encourages and develops a relationship based on trust."

"It has given us a much better two-way conversation with our consumers than we'd have without it. We've also had several interviews with journalists because of the weblog, though that is likely because it is still unusual to have a corporate weblog."

"Gives our participants a 'human face' for our community; also allows us to share ideas and insights into our products and the way we architect solutions."

"A blog allows us to have an open dialog with customers. This open dialog allows us to align ourselves with our customers (ex: whatever they are passionate about, we are passionate about)."

"Blog is OK, but I'm finding my wikis to be more valuable in interactions with my customers."