Corporate Blogging Survey 2005 – Click to return to main blogging survey results page.
 
ANALYSIS & COMMENTARY OF THE SURVEY RESULTS <<Back Next>>
 
 

QUESTION 9 - WHAT CAN YOU DO WITH A BLOG THAT YOU COULD NOT DO WITH A CORPORATE WEBSITE? WHY IS THAT?

The following quotes from the responses to this open question summarize the majority of the responses.

"It's much more casual, less stuffy than a traditional 'business' website. It is more conversational and in the moment than a static site. Enabling blog like features into a corporate site would be pricey."

"A blog enables me to easily update information and put a 'human' face on my company. It enables me to connect directly with stakeholders. Websites don't have the flexibility the blog format does."

"Get content up and running immediately, without involving web experts. Chat with customers, rather than tell them things we want them to know."

"Communicate, interact, discuss, share, build and grow your relationships with customers and prospects and thought leaders in your industry. A website is static, rigid. By comparison a blog is flexible, modifiable, current. That precipitates a conversation, a sharing of ideas and knowledge with peers. A website kills the conversation. It says' here's the information, take it or leave it.' A blog allows discussion, a partnership."

"Allows us to develop a marketing center of excellence, where we're able to compile a resource of information for our prospects and customers."

"Our web site is more product and company-focused, and a blog allows us to interact more with our intended audience."

"Update quickly and easily because I have the freedom to do this without IT and without needing approval of Sr. officers."

"Update on a regular basis - participate in industry related discussions - 'real time' marketing."


Executive Summary
Survey & Case Studies Overview
Crossing the Corporate Blogging Cultural Divide
Analysis & Commentary of the Survey Results
Blog Case Studies
Lesson Learned - How to Build a Successful Blog
Author Bios
About Backbone Media Inc.