Corporate Blogging Survey 2005

"Blogger Relations" archive

Monday 21 August

  • SCOUT Launches The Big Time Career Blog for Spherion (17:56) - Hello BlogSurvey readers. We've been writing an awful lot about corporate blogging strategies, blog monitoring and blogger relations. Now SCOUT (a division of Backbone Media) is launching our first official client blog for Spherion (NYSE: SFN ), one of the... | 0 Trackbacks | 0 Comments

Thursday 29 June

Wednesday 28 June

Tuesday 20 June

  • Most Influential Blogger Relations Posts (09:44) - Taking a leaf out of the natural language processing blog's post, "most influential NLP papers." I wanted to know what were the most influential blogger relations articles, books and posts over the years. Here's two from my list, what would... | 0 Trackbacks | 1 Comments

Monday 15 May

  • Finding Valid Word Of Mouth Marketing Data (17:52) - Davetherave at the WOM, Buzz, & Viral Marketing Communication blog for Dr. Walter Carl's class on word of mouth marketing writes, "One of the parts in Anatomy of Buzz gave evidence to the fact people communicate a bad experience to... | 0 Trackbacks | 0 Comments

Tuesday 9 May

Monday 8 May

  • A Quick GM Response Can Produce More Satisfied Blogging Customers (15:58) - I've written before about the GM Fastlane blog and how Bob Lutz, Vice Chairman of General Motors does not answer every blog reader comment. Last week Bob Lutz, did answer a reader's comments in the post, "A Quick Response." The... | 0 Trackbacks | 3 Comments

Thursday 4 May

  • MarketingMonger Casts Wide Net For Bloggers (12:09) - Eric Matteson from the Marketing Monger blog interviewed me today for his podcast. Eric is attempting to record 1,000 podcast interviews, wow; I am impressed and believe he will succeed. Eric and I had a great conversation; he asked some... | 0 Trackbacks | 0 Comments

Tuesday 2 May

  • How Do You Build A Community With A Corporate Blog? (17:50) - How do you build a community with a corporate blog? This week we met with a client who asked a simple question, "How do you build a community with a blog?" I thought I'd attempt to answer the question in... | 0 Trackbacks | 4 Comments

Thursday 27 April

Tuesday 25 April

  • Bentley Honors Class Blog (12:03) - I will be talking with Dr. Susan Dobscha's honors class on blogging today at Bentley College. The class runs the successful Bentley College honor's blog. UPDATE: One of the students asked me about a company I referenced on a slide,... | 0 Trackbacks | 0 Comments

Thursday 20 April

Friday 20 January

Thursday 19 January

  • How And When To Avoid Synthetic Transparency (17:18) - Steve Rubel touches on the issue of synthetic transparency today, though he did not use the term. He was listening to a question given to one of the panels at the word of mouth conference. “Idil Kakim from Burson Marsteller... | 0 Trackbacks | 0 Comments

Thursday 29 December

  • Alaska Airlines Flight Decompression PR Issue (19:04) - Jeremy Hermanns and his fiancée survived a horrendous experience after the Alaska Airlines flight they were traveling on, decompressed. Jeremy blogged about the incident and included pictures from the flight. The Alaska Airlines incident was a terrifying incident for all... | 0 Trackbacks | 1 Comments
  • Reviewing the Nokia N90 Blog V (10:37) - Nokia is running a blogger relations campaign for the cell phone N90, as part of the campaign, Nokia is sending 50 N90 cell phones to bloggers to review the product. The reason for the outreach program to bloggers is that... | 0 Trackbacks | 2 Comments

Tuesday 27 December

  • Nokia Blogger Relations Campaign IV (15:03) - B.L. Ochman on the ‘What’s Next Blog’, takes a critical look at the Nokia Blogger relations campaign. One of her chief criticisms is that the Nokia blog is merely a bunch of press release posts, and there is a lack... | 0 Trackbacks | 1 Comments
  • Nokia Blogger Relations Campaign III (12:50) - Mike Slocombe of the writes in his blog post, "Nokia Targets Bloggers For N90 Handset Launch," Mike gives a good overview of the Nokia Blogger Relations campaign, but also thinks that such ‘blogger relations’ campaigns are an attempt by... | 1 Trackbacks | 0 Comments
  • Nokia Blogger Relations Campaign II (12:03) - Matt Miller of the PalmSolo blog gives an overview of the Nokia blogger relations campaign, in his post, "Thoughts on the Nokia Blogger Relations Communications program." There was some discussion about the issue of getting the telephones for free, if... | 0 Trackbacks | 0 Comments
  • Nokia Blogger Relations Campaign I (10:41) - I’ve been researching the Nokia blogger relations campaign and was going to write a long review of their efforts and bloggers. But several of my thoughts on blog posts about the campaign have turned into longer posts. Here’ my take... | 0 Trackbacks | 4 Comments

Thursday 15 December

  • Blog Design Reveals A Company's Level of Transparency (22:21) - Andy Wibbels on the Instant Global Impact blog highlights the term synthetic transparency. Andy thinks the term has value and he states that synthetic transparency, “describes the tendency to manage perceptions and not actually address problems. It targets that ‘OMG... | 0 Trackbacks | 0 Comments

Thursday 8 December

  • Nokia N90 Blogger Relations Campaign (22:30) - Jeremy Pepper writes a great review of the Nokia N90 blogger relations campaign, he gives a positive review of the campaign and the telephone. I’d like to see more blogger relations reviews in the future. We need to get away... | 0 Trackbacks | 0 Comments

Wednesday 7 December

  • Podcast, Word of 2005! Blogger Relations in 2006! (15:35) - If Podcast is the word of the year in 2005, according to the New Oxford American Dictionary; what will be the word of the year in 2006? I’d venture to say you would not have to look further than the... | 0 Trackbacks | 0 Comments

Tuesday 6 December

  • Don’t get bitten by the Rat (22:21) - Chuck Tanowitz writes about the problem of having the time to carefully reading blogger’s and journalist’s writings before contacting them in his recent post, “The Rats Nest.? If you don’t take the time to read a post as a PR... | 0 Trackbacks | 1 Comments

Wednesday 30 November

  • Transparency, blogging and corporate blogs (09:22) - After reading several posts on the subject of synthetic transparency, including my post “Using ‘Synthetic Transparency’ to set Expectations on the level Transparency Found on your Corporate Blog?, David Herron in his post "Transparency, blogging and corporate blogs" continues the... | 0 Trackbacks | 0 Comments

Monday 14 November

  • How much time do you need to conduct blogger relations? (16:50) - Last week I moderated a panel at the Arts and Business council of greater Boston on, “Demystifying blogging: What is it and what does it mean for smarts arts marketers?? We had a great session with a lot of questions... | 0 Trackbacks | 0 Comments

Tuesday 1 November

  • Blogger Relations Is Not Public Relations (23:02) - Shel Israel at Naked Conversations discusses the differences between public relations and blogger relations. I think blogger relations is different from public relations because of the nature of the medium. With mass media a company could buy advertising or conduct... | 1 Trackbacks | 4 Comments

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